- loyalty loy‧al‧ty [ˈlɔɪəlti] noun [uncountable]MARKETING the fact of being loyal to a particular product:loyalty to
• He has noticed a falloff in loyalty to particular brands of car.ˈbrand ˌloyalty MARKETINGthe degree to which people regularly buy a particular brand of product and refuse to change to other brands:
• There's no brand loyalty in car tyres - consumers just buy on price.ˈcustomer ˌloyaltyMARKETING the fact that people choose to use a particular shop or buy one particular product, rather than use other shops or buy products made by other companies:
• Marco offered regular customers at his bakery and restaurant special deals in order to build customer loyalty.
* * *loyalty UK US /ˈlɔɪəlti/ noun [U]► COMMERCE, MARKETING, HR the quality of being loyal to a particular company or brand: loyalty to sb/sth »
Flexible working hours encourages employee loyalty to the company.»
Firms try to build loyalty by creating a brand name.
Financial and business terms. 2012.